Since 1933, the tennis shirt was so popular, that it has become one of the standard categories of clothing. Virtually every major clothier makes some version or variation of Lacoste’s tennis shirt. Today it is worn by both men and women in numerous non-athletic contexts.
In contemporary Western fashion, tennis shirts are considered more casual than woven button-front shirts while still being slightly dressy.
It is also a favored shirt for those working outside, such as groundskeepers and maintenance workers, due to its ruggedness and style. During the 1990s tennis shirt became the standard informal business attire for the high-tech industry and then spread to other industries. Nowadays Polo shirt is often used in retail industry as staff outfit, because it’s less casual than suit, shirt and tie, but more elegant than a regular T-shirt.
In the early 1980s (and also revived briefly in 1997) polo shirts became popular among young professionals in the Nordic countries. This was especially the case in Helsinki, Finland, where blue chip professionals would wear Fred Perry polo shirts in a range of pastels, such as pink and yellow.
Over the years the golf shirt has become a favorite giveaway at many corporate events, and is a fashion style that may be worn with jeans, shorts, slacks and gym shorts. Embroidered Golf Shirts have become the single most popular embroidered product for corporate events.
Hoodie – also called hooded sweatshirt or hoody.
Most of hoodies have a muff sewn onto a lower front panel and a hood for head protection. The hood often has a drawstring for adjusting the hood opening. Some hoodies has a vertical zipper down the center like most of jackets.
The garment’s style and form can be traced back to Medieval Europe when the normal clothing for monks included a long, decorative hood called a cowl attached to a tunic or robes, and a chaperon or hooded cape was very commonly worn by any outdoors worker. The hooded sweatshirt was first produced in the United States by Champion starting in the 1930s and marketed to laborers who endured freezing temperatures while working in upstate New York. The term hoodie entered popular usage in the 1990s.
The hoodie took off in the 1970s, with several factors contributing to its success. Hip hop culture developed in New York City around this time, and the hoodie’s element of instant anonymity, provided by the accessible hood, appealed to those with criminal intent. High fashion also contributed during this era, as Norma Kamali and other high-profile designers embraced and glamorized the new clothing. Most critical to the hoodie’s popularity during this time was its iconic appearance in the blockbuster Rocky film.
By the 1990s, the hoodie had evolved into a symbol of isolation, a statement of academic spirit, and several fashion collections. The association with chavs or neds in the UK developed around this time, as their popularity rose with that specific demographic. Young men, often skateboarders or surfers, sported the hoodie and spread the trend across the western United States, most significantly in California. The rise of hoodies with university logos began around this time. Tommy Hilfiger, Giorgio Armani, and Ralph Lauren, for example, used the hoodie as the primary component for many of their collections in the 1990s. A crystal-studded hoodie made by rapper Sean “Diddy” Combs was acquired by the Victoria & Albert Museum in London.
The most used and wearable piece of garment on the Earth. Everybody has at least a few of them in wardrobe. But do we know, how the T-shirt was born? This article will show you the beginnings of the T-shirt.
The earliest T-shirt was issued in the United States by the U.S. Navy sometime around the Spanish American War and 1913. The first T-shirt had a crew neck and short sleeves and it was meant to be worn underwear beneath the uniform. Soon it was adopted by the Army as a part of the standard issue ensemble given to recruits. It got an iconic name from its shape resembling the letter “T”. Dockworkers, farmers, miners, and construction type workers also adopted the T-shirt preferring the single jersey cotton in warmer weather conditions. The word “T-shirt” became a part of American English by the 1920s, and appeared in the Merriam-Webster Dictionary.
The earliest screen printed shirt was perhaps the highly sought-after collectible tee made for promoting the 1939 film “The Wizard of OZ” (no photo available). Credit of the first printed tee often goes to the Air Corps Gunnery School T-shirt featured on the July 13th, 1942 cover of LIFE magazine. Mickey Mouse would follow suit a few years later as an exclusively licensed print for Tropix Togs, a company founded by Sam Kantor in Miami, Florida.
Following World War II, it became common to see veterans wearing their uniform trousers with their T-shirts as casual clothing.
Aside from veterans and bluecollar workers, the popularity of the T-shirt reached to even greater heights when Marlon Brando wore one in “A Streetcar Named Desire”. It became fashionably cool to wear as an outer garment.
Today T-shirt is 101 year old and its versions are available in many different designs and fabrics and styles.