Since 1933, the tennis shirt was so popular, that it has become one of the standard categories of clothing. Virtually every major clothier makes some version or variation of Lacoste’s tennis shirt. Today it is worn by both men and women in numerous non-athletic contexts.
In contemporary Western fashion, tennis shirts are considered more casual than woven button-front shirts while still being slightly dressy.
It is also a favored shirt for those working outside, such as groundskeepers and maintenance workers, due to its ruggedness and style. During the 1990s tennis shirt became the standard informal business attire for the high-tech industry and then spread to other industries. Nowadays Polo shirt is often used in retail industry as staff outfit, because it’s less casual than suit, shirt and tie, but more elegant than a regular T-shirt.
In the early 1980s (and also revived briefly in 1997) polo shirts became popular among young professionals in the Nordic countries. This was especially the case in Helsinki, Finland, where blue chip professionals would wear Fred Perry polo shirts in a range of pastels, such as pink and yellow.
Over the years the golf shirt has become a favorite giveaway at many corporate events, and is a fashion style that may be worn with jeans, shorts, slacks and gym shorts. Embroidered Golf Shirts have become the single most popular embroidered product for corporate events.